The 21st century has been
regarded as the peak of all modern innovation and development. In today's times
people can access almost any and every utility with a simple touch, through
their smart devices and a stable internet connection. It is this phenomenon
that has given rise to the trend of online shopping and is responsible for its
huge success. Online shopping is such a huge success that a person can even buy
as simple as a notebook online buy. People often prefer to shop online
since it is very convenient and often online websites offer heavy discounts. It
is no secret that major brands and chains, have started selling their products
via the internet, because it allows them to reach a wider target audience.
Why Online shopping is so
popular?
You might find it very
hard to believe, but online shopping has been around since decades. It is not a
relatively new phenomenon, however it has gained popularity with mainstream
masses, recently only. Online shopping has morphed people's spending habits and
significantly increased them since now people are spoilt for choice with
countless options for even the simplest of items. For example if one wishes to
make a notebook online purchase, they can simply search
for the term notebooks with specifications for what they're looking for and
they would be provided with millions of option of different prices and
categories to choose from. Online shopping is truly a boon for the modern
world. It was already immensely popular, but with the arrival of pandemic and
lockdowns, people were left with no choice but to shop online, since it was the
safest and only way possible. The Covid 19 pandemic is credited for the huge
boost that online shopping witnessed in the past 2 years. Some experts even
claim that the growth in the consumer base of online selling platforms or e
commerce platforms, in the past 2 years is significantly more than the past
decade combined.
It is no surprise that
online shopping is nothing short of a blessing for the millennial generation.
We live in a fast moving world that is obsessed with saving time and money
while maximising comfort and online shopping allows them to do both
simultaneously. In the era of e commerce websites, small businesses are also
gaining reach and blooming immensely because of the fact that they are able to
make their presence felt and product showcased online. Consumers are able to
scroll through millions of products of a particular genre itself from the
comfort of their homes and this is one of the primary reasons why online
shopping is so popular.
Earlier it was considered
somewhat risky and people were afraid to pay first and receive a product later,
however with modern developments in the field of cyber security and safe
internet banking and with safe and secure options like cash on delivery, the
consumers have felt relieved and after some regular and shopping, they even
start to trust particular websites and retailers. Policies like instant refund,
money back guarantee, easy return policies also helps further the cause of
online sellers.