Purchasing vs. Building

Streaming and OTT content on popular platforms like Netflix and Amazon Prime has led to content providers having to implement end-to-end security solutions to protect premium content from unauthorized access and distribution as a result of the growing demand. DRM-protected content., code protection, forensic watermarking, and user authentication are all key components of an overall security strategy.


As the media industry expands globally and the internet grows in popularity, new piracy threats and methods are emerging. Preventative measures are needed by content providers to keep up with the ever-changing demands of pirates. A video watermarking service should be hired rather than implemented internally in this case. The following are the main reasons:

the ability to make use of the most up-to-date resources and consultants

It is imperative that any security solution be developed using the most up-to-date technologies and development cycles. Even for a large company, this may be a challenge to obtain. If you want to stay on top of the latest piracy and security threats, working with a third-party watermarking provider gives you access to the latest technologies and developments in forensic watermarking.

a quicker time to respond

In the event of DRM-protected content being violated, a third-party vendor can provide the fastest response time possible. In the event of a security breach, time is of the essence and immediate action is needed to prevent significant revenue losses. The extraction of watermarks from pirated content is a time-consuming and labor-intensive task in and of itself. When it comes to the implementation of watermarking, forensic watermarking vendors focus on making watermarking as simple as possible while still maintaining the responsibility of developing a complex technology.

Saved money

Watermarking solutions are typically implemented by a team of security experts hired by a third-party service provider. The client saves money on training because they are constantly investing in the knowledge development of their employees. There are no upfront costs or infrastructure requirements to start an in-house service. Keeping a system secure necessitates constant modification and improvement because attacks can occur at any time. Utilizing a third-party vendor can help the business avoid unanticipated costs. 

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