There isn’t a better way to reach multiple demographics quickly and effectively than the media. Not only are modern audiences indulging in television shows and movies, but they are spending hours browsing their favorite social media platforms. You might think having an in-house team to manage your media is a great idea, but sometimes it just doesn’t work. Look at these top 5 signs that you need to hire media operations management for your business.
1. Your Team Doesn’t Understand Popular Platforms
Whether Snapchat, Periscope, Instagram, or TikTok, your media operations team needs to know where your audiences like to spend their time. When you don’t take advantage of popular social media platforms, you’re losing money. Think about shifting media responsibilities to an expert instead of investing in training for unfamiliar employees with the latest social media trends.
2. It’s Hard to Find Time for Media Management
Adding extra hours to manage your media operations is incredibly difficult when you already have a whole work week. You could say that things like seeking ad space, posting pictures on Instagram, updating your website, and answering messages online are full-time jobs. So, if you struggle to meet the demands of media operations, it’s time to get professional help.
3. You Don’t Enjoy That Part of Your Job
Multimedia management isn’t for everyone. Many people loathe the idea of talking to a broadcast station about television ads or can’t be bothered with yet another social media post. Maybe you don’t know a thing about marketing and do not know where to begin.
That’s okay! You need to pass off that part of your job to someone who loves media operations. You’ll be surprised how much business increases with the right media operations management team.
4. It’s Getting Difficult to Engage With Other Business and Influencers
There is so much more to media operations management than broadcasting on T.V. and radio. Your business needs to keep creating new relationships with influencers online and other companies for your brand to keep growing.
When you invest in hiring an outside media operations management team, you’re investing in hundreds, if not thousands, of new opportunities for your business to network without ever making a single phone call.
5. Your Websites, Blog Posts, and Other Online Media Aren’t Getting Traffic
There’s a lot more to managing your online presence than just producing content. Whether it’s a short campaign online for a new product or landing pages for your website, you need to know the right words to attract customers and clients.
This includes using advanced techniques with data analytics like search engine optimization (SEO) and using metrics to pinpoint the characteristics of your audience, which takes years of training. Don’t learn this complicated process yourself. Hire professionals.
Get In With Guión for the Best in Media Operation Management
The GUIÓN PARTNERS are premiere experts in media operation management and have all the right connections to make your projects shine brighter than all the others. Our management team is unsurpassed in experience and education. Connect with our incredible team to learn more about how we can enhance your media presence!